The Five Stages Of The Millennial Traveler’s Purchase Journey
Momentology takes a look at the five stages of the travel purchase according to research done by Google in 2012. They modify it a bit for the Millennial traveler and explain why this generation is...
View ArticleTravel Agents Talk About Client Problems & Problem Clients
Unfortunately you can’t run a travel business without clients, and regardless of how great you are at doing your job, you are always going to run into a client that gives you problems. If you’re having...
View ArticleSo Many Channels To Sell Travel Through…Which Is Best?
The expansion of the internet, rise of mobile devices, and introduction of wearable technology have changed the way consumers interact with travel sellers. They have become used to a seamless...
View ArticleTips For How To Stand Out Above The Crowd
Mike Marchev lists five things you can start doing right now to separate you from the pack of amateurs and average players in your marketplace. These can be applied to any business owner; but since...
View ArticleTravel Planners International New Consumer-Focus Website
In seeing that 80% of the travel industry struggles with marketing themselves, Travel Planners International (TPI) launched an updated site that is more consumer-focused rather than simply being a...
View ArticleHas The Public Perception Of Travel Agents Changed?
Since the rise of the internet and OTAs, many travelers have believed that the travel agent is obsolete, but is that true? Due to social media and blogs, travel agencies have a unique opportunity to be...
View ArticleTips To Share With Clients Going On Spring Break
Spring break is around the corner. Now is the time for you to add value to your booking clients by providing them with information that goes beyond their travel itinerary. Here’s an article with a list...
View ArticleFacebook Is Making Changes For Service-based Businesses
Lori Hardegree has made a video walking you through the steps for letting Facebook know that you are a travel expert. They are rolling out business search for customers to find local business in their...
View ArticleHow TripAdvisor Is Actually Hurting The Travel Industry
TripAdvisor has it’s problems, but not before effectively establishing itself as a trust place for destination reviews. This article by Heather Stimmler-Hall goes into great detail as to how...
View ArticleCreate Personalized Trips And Still Provide Choice
The trend for customized trips is on the rise and travelers want trips that are personalized for them. However, simply taking their information and desires for the trip and quoting them a price isn’t...
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